Notes by TPan

🧠 Learn about Web3 Growth and Marketing

🐦 Twitter

💼 LinkedIn

🎙️ Speakers

Karen Liu (moderator) - Head of Growth, Metastreet

Oleena Mak - Head of Marketing, Boost Protocol

Angel Pui - Head of Global Growth, Yield Guild Games

🔄 Are points here to stay?

Angel’s take

• Points are here to stay, the user behavior is established from web2 (referrals, points)
• Can track more actions with onchain — makes it more sustainable if done well
• YGG - initially started play to earn, huge user growth but unsustainable
• Typical action and mindset is ‘get token, sell right away’ — How you adjust your program to get the right users in and attract the right motivations